Swiss Gemological Laboratory: Our Marketing Materials

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TRACK YOUR CERTIFICATE

Confidence... Security... Credibility...

These are the hallmarks of Swiss Gemological Laboratory and its diamond and gemstone jewelry certificates, programs and services.

SGL offers Gem Lab Certificates and Grading Reports on diamond and gemstone jewelry to the Jewelry Trade. Our certificates give consumers the essential assurance that they deserve and also provide a tangible document that states the piece of jewelry they are buying is of the quality that they expect at the time of purchase. An Independent Certificate from Swiss Gemological Laboratory gives Consumers the Confidence that they need during their Purchase. It also provides them with Independent proof of their jewelry's value, quality and distinguishing characteristics for insurance purposes should it ever be lost, stolen or damaged.

Swiss Gemological Laboratory is an independent jewelry certificate provider for Diamond and Gemstone Jewelry. These certificates are all graded by graduates of the prestigious Gemological Institute of America (GIA) using state of the art microscopes and other gemological equipments, as well as GIA's well-established grading terminology.

Swiss Gemological Laboratory's innovative software allows consumers to track and view their unique jewelry Certificate Online via its Website - www.SwissGemLab.com. The Swiss Gemological Laboratory's website offers consumers detailed product description and quality grading information about the jewelry they purchased, along with their jeweler's name, store information, store address, store map and some brief information about their jeweler. Consumers can also use the website to view, print or email their certificates... all Online!

Plus, if a jeweler has a website, consumer's can click on their jeweler's company logo or store information on the SwissGemLab.com website - to direct them right to jeweler's website home page. In addition, if the jeweler's website has been developed through AVALON Solution, B2C Ecommerce Web Services for Jewelry Retailers, then consumers can click on the 'Go To Website' button on the Certificate page that will direct them right to the Product Detail Page on their jeweler's website.

Linking Consumers to their jeweler's Website via Swiss Gemological Laboratory's Certificate page gives the Jewelry Retailer, another opportunity to 'Reach Out' to their customers, strengthen their brand name, generate repeat business and positions them as 'The Store' to shop for Diamond & Gemstone Jewelry.

Swiss Gemological Laboratory and its comprehensive diamond and gemstone jewelry certificates and services add confidence to customers' buying decisions. These certificates also add intrinsic value to the diamond and gemstone jewelry – which means more Sales at the jewelry counter!

Why You Need To Sell Certified Diamond Jewelry?

SGL offers Gem Lab Certificates and Grading Reports on diamond and gemstone jewelry to the Jewelry Trade. Certificates have become a significant part of the diamond and gemstone jewelry sales equation, as most Consumers will not buy a piece of jewelry unless it is certified by an independent Gemological Laboratory. Our certificates give consumers the essential assurance that they deserve and also provide a tangible document that states the piece of jewelry they are buying is of the quality that they expect at the time of purchase.

Today's diamond jewelry consumer is much more educated about the 4C's of diamond quality than ever before, thanks to the Internet. In fact, most consumers today – especially younger, technologically savvy Bridal Consumers - use the Internet to educate themselves, gather information, and 'pre-shop' by comparing quality, price, features and benefits of diamond jewelry products before buying them. By the time they walk into jewelry store, many of these consumers will be well-informed about diamonds and diamond jewelry and know exactly what they want in terms of diamond carat weight, clarity, color and cut. They will look for lab certificate that assures them that a particular piece of diamond jewelry from a jewelry store represents

Here are some of the main reasons why Consumers desire Certificates with their diamond and gemstone jewelry purchase:

Certificates Increase Consumer Confidence

Consumers will be much more confident and at ease with their diamond jewelry purchase from a jewelry retail store when they have a professional certificate from an independent grading laboratory attesting to the quality and properties of the diamonds in their jewelry. More confident consumers mean more diamond jewelry sales!

Certificates Boost a Jeweler's Reputation

Consumers are more comfortable when reputable jewelry stores provide diamond jewelry certification. By offering certificates with their diamond jewelry, retailers are demonstrating to customers their professionalism, ethics, expertise and focus on ensuring that their customers receive the quality they expected at the time of purchase. All these factors can enhance a jeweler's reputation and brand name.

Consumers Expect Certificates

Many of today's consumers are well aware of certification and expect to see the diamond jewelry they want to purchase accompanied by an independent lab certificate. This document helps them to comparison shop and determines which piece of diamond jewelry represents the quality and value they want and can afford. By providing a lab certificate, retailers may fulfill consumers' expectations and win their trust to generate repeat business.

Certificates are Important for Insurance Purchases

While certificates DO NOT attest to the monetary value of a piece of diamond jewelry, they DO attest to the piece's "identity" and provide tangible proof of its quality and authenticity. Consumers need a certificate for insurance/appraisal purposes to assess the value of their diamond jewelry and protect their investment in the event that the piece is lost, stolen or damaged. In short, certification is essential to most consumers looking to buy something as valuable and important as a piece of diamond jewelry.

Swiss Gemological Laboratory's innovative software allows consumers to track and view their unique jewelry Certificate Online via its Website - www.SwissGemLab.com. The Swiss Gemological Laboratory's website offers consumers detailed product description and quality grading information about the jewelry they purchased, along with their jeweler's name, store information, store address, store map and some brief information about their jeweler. Consumers can also use the website to view, print or email their certificates... all Online!

Plus, if a jeweler has a website, consumer's can click on their jeweler's company logo or store information on the SwissGemLab.com website - to direct them right to jeweler's website home page. In addition, if the jeweler's website has been developed through AVALON Solution, B2C Ecommerce Web Services for Jewelry Retailers, then consumers can click on the 'Go To Website' button on the Certificate page that will direct them right to the Product Detail Page on their jeweler's website.

Linking Consumers to their jeweler's Website via Swiss Gemological Laboratory's Certificate page gives the Jewelry Retailer, another opportunity to 'Reach Out' to their customers, strengthen their brand name, generate repeat business and positions them as 'The Store' to shop for Diamond & Gemstone Jewelry.

Swiss Gemological Laboratory and its comprehensive diamond and gemstone jewelry certificates and services add confidence to customers' buying decisions. These certificates also add intrinsic value to the diamond and gemstone jewelry – which means more Sales at the jewelry counter!

How does Swiss Gemological Laboratory's Online Certification & Tracking System Work?

Swiss Gemological Laboratory is an independent jewelry certificate provider for Diamond and Gemstone Jewelry. These certificates are all graded by graduates of the prestigious Gemological Institute of America (GIA) using state of the art microscopes and other gemological equipments, as well as GIA's well-established grading terminology.

Swiss Gemological Laboratory's innovative software allows consumers to track and view their unique jewelry Certificate Online via its Website - www.SwissGemLab.com. For consumers, accessing and using Swiss Gemological Laboratory's unique Online Certification Tracking System is easy!

When Consumers visit the Website - www.SwissGemLab.com, the first step is to enter in their unique SGL Certificate Number, inscribed on their certificate, in the 'Track Your Certificate' box in the upper right hand corner of the page. Once they click the box, the website will pull up an image that is identical to the mini card certificate they received when they purchased their diamond & gemstone jewelry.

The Swiss Gemological Laboratory's website offers consumers detailed product description and quality grading information about the jewelry they purchased, along with their jeweler's name, store information, store address, store map and some brief information about their jeweler. Consumers can also use the website to view, print or email their certificates... all Online!

Plus, if a jeweler has a website, consumer's can click on their jeweler's company logo or store information on the SwissGemLab.com website - to direct them right to jeweler's website home page. In addition, if the jeweler's website has been developed through AVALON Solution, B2C Ecommerce Web Services for Jewelry Retailers, then consumers can click on the 'Go To Website' button on the Certificate page that will direct them right to the Product Detail Page on their jeweler's website.

The Swiss Gemological Laboratory's Website allows consumers to access additional information about Swiss Gem Lab, its reports and services, as well as education guides and other information.

The Swiss Gemological Laboratory's Website also integrates a Client Login and Admin Section where Jewelry Retailers, can login to enter or update their "Jeweler Info" such as Company Logo, Store Picture, Store Information, Store Address, About us, Promotion etc. at their convenience.

This innovative Online Certificate Program from Swiss Gemological Laboratory gives jewelry retailers more opportunities to 'Reach Out' to their customers, strengthen their brand name, drive traffic to their websites & stores and generate repeat business!

HyperLink to SGL

Swiss Gemological Laboratory allows Jewelry Retailers, Diamond & Jewelry Manufacturer's and Wholesalers, Jewelry Associations & Buying Groups, News & Media Companies, Educational Institutions and Non-Profit Organizations to use the below SGL Logos, Images and Link Buttons on their website to direct or link their website visitors to the Swiss Gemological Laboratory's Website:

Swiss Gemological Laboratory is an independent gem laboratory that identifies grades and certifies diamond and gemstone jewelry. SGL's mission is to enhance the consumers' trust and confidence by offering them reliable and consistent jewelry certification and grading services by maintaining the highest levels of ethics and standards of professionalism.

If you wish to link your website to the Swiss Gem Laboratory's Website to enhance your Website Visitors' trust & confidence then you will first need to send us a request for linking to the SGL Website. We do not permit any individuals or organizations to use Swiss Gemological Laboratory's Logos, Images or Link Buttons without our prior approval.

We provide the SGL Logos, Images and Link Buttons exclusively for the purpose of linking and to maintain and control the consistency of the SGL Brand. We do not permit any individuals or organizations that we have authorized to link to our Website, the right to use the Swiss Gemological Laboratory's Logos, Images and Link Buttons for any other purposes than those mentioned in the SGL Hyperlink Terms of Use Agreement.

If you wish to use the SGL Logos, Images and Link Buttons on your website for the purposes of linking to the Swiss Gemological Laboratory's Website, you will need to read and accept the SGL Hyperlink Terms of Use Agreement and the Swiss Gemological Laboratory's Website's Terms of Use Agreement and fill out and submit us the required information.

SGL Hyperlink Terms Of Use Agreement

PLEASE READ TERMS OF USE AGREEMENT CAREFULLY BEFORE LINKING TO THE SWISS GEMOLOGICAL LABORATORY WEBSITE. You may provide a hyperlink to the Swiss Gemological Laboratory Website from your website, provided you agree to the SGL Hyperlink Terms of Use Agreement as well as the Swiss Gemological Laboratory's Website Terms of Use Agreement. By establishing a link to the Swiss Gemological Laboratory Website you agree to the following SGL Linking Terms & Conditions.

a.	That the link solely consists of the "VISIT SWISS GEM LAB" link button, with logos, images and text supplied by SGL;
b.	That you will update all buttons, images and text within thirty days after receipt of notice of any changes from SGL. Swiss Gem Lab may modify the button, images and text at any time;
c.	That you will use the SGL link button exclusively for the purpose of hyper linking. That the SGL Name, Link Button, Logos, Images, any other Logos, Trademarks and Website Content are solely the property of SGL and will always remain the property of SGL;
d.	That the link must "point" to the URL "http://www.swissgemlab.com" and not to other pages within the SGL Website. That the link, when clicked by a website visitor, must open in another browser window;
e.	That except for a limited, non-exclusive, non-transferable, royalty-free license to use the link on your Website solely for the purpose of providing a hyperlink to SGL's Website, you acknowledge and agree that (i) SGL's trademarks, name and linking button, including, but not limited to, the familiar "SGL" mark, SGL's Website and its contents are and shall remain the sole property of SGL, (ii) nothing in this Agreement shall give you any right of ownership in the Marks, link button or SGL's Website; (iii) you shall not now or in the future contest the validity of the Marks; and (iv) you shall not take any action that would impair the value or goodwill associated with the Marks, link button or SGL's image or reputation; (v) you shall not use the link button in any way that might be misleading;
f.	That you will not use the link or link button to disparage SGL and its services;
g.	That the appearance, position and other aspects of the link button may not be such as to misrepresent your relationship with SGL, or present false or misleading impressions about SGL or its services;
h.	That the appearance, position and other aspects of the link button may not create the false appearance that you or any non-SGL entity or any non-SGL product or service is associated with, or endorsed, or sponsored by SGL;
i.	That the link, when activated by a user, must display this Website full-screen and not with a "frame" on the linked Website or use other techniques which alter the visual presentation or content of SGL's Website, such as the imposition of browser windows or third party content;
j.	That the link button may only be used on your Website, and not for any other purpose including, but not limited to promotion, advertising or publicity for your Website. You agree not to interrupt or attempt to interrupt the operation of the SGL Website in any way;
k.	That the link button must be displayed adjacent to a reference to SGL or at the bottom of that same page;
l.	That the link button must be surrounded on all sides by a clear zone. The clear zone must measure no less than the height of the button;
m.	That you may not alter or change the link button in any way, including color, size, proportions, etc. or animate or change its perspective;
n.	That you may not deviate or edit any of the technical code that accompanies the button;
o.	That the linking Website may not contain materials that may be interpreted as distasteful or offensive and should be appropriate for all age groups. That your website does not contain any content, material, images or pages that may not be appropriate for general viewing;
p.	That SGL has the right to terminate this Agreement with or without cause at any time, and may amend this Agreement without notice at any time;
q.	That you agree to defend, indemnify and hold Swiss Gemological Laboratory, its trustees, officers, employees, services, affiliates and agents from and against any claims, demands, damages, causes of action, loss or judgments arising from your breach of this Agreement or your hyperlink to SGL's Website;
r.	You agree that there shall be no requirement to translate any of the Site, or the Materials or any portion thereof or content thereon, into any other language than the one in which they appear, and that all contractual and transactional communications shall be in the English language, and that there shall be no requirement to translate any communication into any other language;

You expressly Agree that the use of SGL's materials, logo, images, marks, link button and website is at your sole risk. SGL does not warrant that its service will be uninterrupted or error free, SGL provides this access "as is" without warranty of any kind. SGL disclaims all warranties, express or implied, including, but not limited to the implied warranty of merchantability, implied warranty of fitness for a particular purpose and warranty of non-infringement. Swiss Gemological Laboratory makes no representation or warranties regarding the accuracy, correctness, completeness, suitability, availability or operation of the www.SwissGemLab.com Website and the content of the Website. All the contents of this Website are for general information or use. Swiss Gemological Laboratory is not responsible for any incorrect or inaccurate content posted on the Website due to any reason or by any person.

In no event will SGL be liable for any direct, indirect, incidental, special or consequential damages including, but not limited to, loss of profit, loss of data, loss of business or other loss arising out of or resulting from this Agreement or the use of any of the materials, marks or link button under this Agreement or access to any of the services described in this Agreement even if SGL has been advised of the possibility of such damages. The foregoing shall apply regardless of the negligence of SGL and regardless of whether such liability is found in contracts, negligence, tort or any theory of liability.

SGL reserves the right to withdraw its approval to the link at any time in its sole discretion by altering this SGL Hyperlink Terms of Use Agreement.

This Website is controlled and operated by Swiss Gemological Laboratory from its office in Carson City, United States of America and in conjunction with our Website Licensors and third party service providers. You agree that any dispute arising due to these Terms & Conditions or any content posted to the SGL Website shall be governed by and construed in accordance with the laws of the State of Nevada, without giving effect to its conflicts of law principles. You also consent to personal jurisdiction in Carson City and State of Nevada for any dispute arising hereunder.

In case of your agreement with the above given terms & conditions, please enter your details in the respective fields and submit your request for Hyperlinking to the SGL Website:

*Indicates required fields

*Accept SGL Hyperlink Terms of Use Agreement & SGL Website Terms of Use Agreement

*Your Company / Group Name:
*Company / Group Type:	Jewelry Retailer
	Diamond Manufacturer / Wholesaler
	Jewelry Manufacturer / Wholesaler
	Jewelry Association / Buying Group
	News / Media Company
	Educational Institution
	Non-Profit Organization
*Your Website URL that you wish to Link to SGL's Website:	(ex. www.swissgemlab.com)
*Your Name:
*Your Position:
*Your Telephone Number:
*Your Email Address:
*Confirm Email Address:
Today's Date:
Your IP Address:
Your Geographical Location:

SGL Logos

Swiss Gemological Laboratory allows Jewelry Retailers, Diamond & Jewelry Manufacturer's and Wholesalers, Jewelry Associations & Buying Groups, News & Media Companies, Educational Institutions and Non-Profit Organizations to use the below SGL Logos and Trademarks for their publications, news, articles, and blogs.

The use of any trademark on this Website is strictly prohibited, except that the news media and news organizations are permitted to download Swiss Gemological Laboratory's trademarks, logo and website content from specifically designated pages for media and news purposes only, so as to benefit Swiss Gemological Laboratory and its services and not to promote any other product or service. The permission granted to the news media and news organizations to use such trademarks and logo may be revoked at any time. All other trademarks not owned by Swiss Gemological Laboratory that appear on its website are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by Swiss Gemological Laboratory.

If you wish to use any of our trademarks for the purpose of news, publication, articles and blogs to inform your readers and audience then you will first need to send us a request to use the SGL Logos for Publication. We do not permit any individual or organization to use Swiss Gemological Laboratory's Logos or other Trademarks without our prior approval.

We provide the SGL Logos and Trademarks to be used exclusively for the purpose of publication to maintain and control the consistency of the SGL Brand. We do not permit any individuals or organizations that we have authorized to publish our logos, trademarks and other service marks, the right to use the Swiss Gemological Laboratory's Logos and Trademarks for any other purposes than those mentioned in SGL Logos Terms of Use Agreement.

If you wish to use Swiss Gemological Laboratory's Logos and Trademarks for your news, publication, articles and blogs, you will need to read and accept the SGL Logos Terms of Use Agreement and the Swiss Gemological Laboratory's Website's Terms of Use Agreement and fill out and submit us the required information.

SGL Logos Request Approval Confirmation

Thank You for Your Request to Use Swiss Gem Lab's Logos and Trademarks.

We have sent you an email regarding your request to use the Swiss Gemological Lab's Logos. Please keep a print out of this email in your records for future reference.

We provide the SGL Logos in three different styles in both color and grayscale. You can download any of these Logos as per your requirement. Please note that the SGL Logos and Trademarks can be published only in your submitted and approved publication. If you want to publish the approved SGL Logos and Trademarks with any of your other publication then you will need to submit a separate request with that publication's name.

For Microsoft Windows Users:
    • Choose the SGL Logo or Trademark Image that you want to use for publishing and then right click with your mouse on the image.
    • From the dialog box, please select "Save Image As..." option." option.
    • You need to save the image on your system by giving it a file name

For Apple Mac Users:
    • • Choose the SGL Logo or Trademark Image that you want to use for publishing and then click on the image and hold down the mouse button.
    • Please select "Save Image As..." option.
    • You need to save the image on your system by giving it a file name.

Logos in Color

Logos in Grayscale

If you have any queries regarding Use of SGL Logos, please feel free to Contact Us at CustomerService@SwissGemLab.com or Call Us at (702) 430-1135 during our business hours for immediate assistance.

a.	That you will always use SGL logos and trademarks only for the defined purpose of publication;
b.	That you will always use updated SGL logos and trademarks after receipt of notice of any changes from SGL. Swiss Gem Lab may modify the logos and trademarks at any time;
c.	c. That you will use SGL logos and trademarks exclusively for the purpose of your news, publication, articles and blogs. That SGL logos and trademarks which cover trade names, logos, emblems, slogans, other service marks, including, but not limited to, the familiar "SGL" mark are solely the property of SGL and will always remain the property of SGL;
d.	That you may not edit, modify, update or alter SGL logos and trademarks in any way, including size, proportions, color, font size, font color etc. or change its perspective;
e.	That except for a limited, non-exclusive, non-transferable, royalty-free license to use the logos in your publication solely for the purpose defined in this Agreement, you acknowledge and agree that (i) SGL's trademarks, name and linking button, including, but not limited to, the familiar "SGL" mark, SGL's Website and its contents are and shall remain the sole property of SGL, (ii) that Nothing in this Agreement shall give you the any right of ownership in the logos, trademarks and other service marks; (iii) you shall not now or in the future contest the validity of the logos or trademarks; and (iv) you shall not take any action that would impair the value or goodwill associated with the logos, trademarks or SGL's image or reputation; (v) you shall not use the logos or any other trademarks in such way that might be misleading to your readers or audience;
f.	That you will not use the logos or any of our trademarks to disparage SGL and its services;
g.	That the appearance, position and other aspects of the logos and trademarks may not be such as to misrepresent your relationship with SGL, or present false or misleading impressions about SGL or its services;
h.	That the appearance, position and other aspects of the logos and trademarks may not create the false appearance that you or any non-SGL entity or any non-SGL product or service is associated with, or endorsed, or sponsored by SGL;
i.	That the SGL logos and trademarks may only be used in your news, publication, articles and blogs, and not for any other purpose including, but not limited to promotion, advertising or publicity. You agree not to interrupt or attempt to interrupt the operation of the Swiss Gemological Laboratory in any way;
j.	That the logos and trademarks must be displayed adjacent to a reference to SGL;
k.	That the SGL logos and trademarks must be surrounded on all sides by a clear zone in your news, publication, articles and blogs. The clear zone must measure no less than the height of the logos and trademarks;
l.	That your news, publication, articles and blogs, in which you are using SGL logos and trademarks, may not contain materials that may be interpreted as distasteful or offensive and should be appropriate for all age groups. That your news, publication, articles and blogs do not contain any content, material, images or pages that may not be appropriate for general viewing;
m.	That SGL has the right to terminate this Agreement any time with or without cause at any time, and may amend this Agreement without notice at any time;
n.	That you agree to defend, indemnify and hold Swiss Gemological Laboratory, its trustees, officers, employees, services, affiliates and agents from and against any claims, demands, damages, causes of action, loss or judgments arising from your breach of this Agreement or your use of SGL logos and trademarks in your news, publication, articles and blogs;
o.	That your news, publication, articles and blogs will not be defamatory, trade libelous, unlawfully threatening or harassing, or advocating, promoting or providing assistance involving violence, significant risk of death or injury, or other unlawful activities;